| From: Extensive Media Enterprises The Jacksonville Jaguars' season ended at home Sunday, with the Buffalo Bills showing that the big-game experience matters to both players and coaches. But minutes after the game, a different kind of big-game experience unfolded involving a local reporter. Lynn Jones of the Jacksonville Free Press deviated from the usual postgame script in a news conference with Coach Liam Coen. Instead of asking Coen about Xs and Os or Jimmys and Joes, she took her moment to offer words of encouragement.  Lynn Jones consoles Jaguars coach Liam Coen postgame, sparking global debate over journalism, fandom, professionalism. "How you doing today? Lynn Jones, Jacksonville Free Press News," she said. "I just want to tell you, congratulations on your success, young man. You hold your head up, all right? You guys have had a most magnificent season. You did a great job out there today. Just hold your head up, OK? Ladies and gentlemen, Duval, you the one. Keep it going, we got another season, OK? Take care, and much continued success to you and the entire team," she said. And in doing so, she made news that went global, with Jones getting as much publicity as any of the teams or players that survived Wild Card Weekend. Reactions went from appreciation to bemusement to this from AP scribe Mark Long. "Nothing 'awesome' about fans/fake media doing stuff like that. It should be embarrassing for the people who credentialed her and her organization, and it's a waste of time for those of us actually working," he said, in a since-deleted tweet that ensured that just as Jones made news, so would Long. Our own A.G. Gancarski spent some years writing a local sports column and occasionally participating in postgame pressers, such as the time he asked doomed Jags' coach Gus Bradley if he felt his job was secure at 0-8. He watched a LOT of bad football in that capacity, so much so that he burned out on the sports column and pivoted to politics for good. One impression he carried from the experience: the sports media in Jacksonville is more cliquish and hierarchical than any political press corps. And to what end? That's the open question. Noam Chomsky once observed that if Americans were as knowledgeable and passionate about politics as they are about sports, there would be moves toward significant social change. Decades after that musing, Americans have, in fact, adopted a heroes-versus-villains approach to political discourse, aided and abetted by incumbent-protecting, gerrymandered maps and rah-rah segments on partisan newscasts ranging from Newsmax and Fox on the right to MSNOW on the corporate left. To get booked there and to continue the bookings, you often have to play a role. Intellectual heterodoxy is discouraged in favor of a consistent barrage of talking points and partisan narratives. In that context, it's interesting that Long chose a hill to die on, metaphorically speaking, that involved attacking the team for giving a Black paper that has been in town for 40 years credentials and a veteran journalist for deviating from a hackneyed script to express a big-picture view about what the Jaguars mean to Jacksonville and what this season meant to locals who have watched one of the worst professional sports teams anywhere in the last quarter century. He was attempting to defend intellectual rigor and the integrity of the sports press. But in doing so, he revealed a myopia about what sports mean to a community itself. If you do enough interviews, you learn to ask every type of question, from the hard-hitting "why did you grift those funds" to the emotional queries that often lead to quotes more substantive and revealing than the basic confrontations that are the only gear some reporters have. Lynn Jones is not "fake media." She's a pro who sees the big picture about how her readers feel about a given situation. Long's comments come as The Associated Press no longer has a reporter in Tallahassee, with the Tributary having scooped its remaining presence. Meanwhile, former AP reporter Brendan Farrington contributes to several outlets, including Florida Politics. And the situation begs the question – why does The Associated Press prioritize part-time coverage of a sports team over wading into the oft-fetid waters of the Tallahassee swamp? There is no better time than now to support the Free Press, which smartly has taken the opportunity to memorialize Jones' words on a T-shirt. $30 is a bit pricy, but it's less than the value of independent journalism in a world that tries to crush it.  |