The whole engagement ring thing started in the late 1930’s as a marketing effort to kick start diamond sales.
St. Petersburg, Fl
Opinion by: E. Eugene Webb PhD
Author: In Search of Robin, So You Want to Blog.
Opinion by: E. Eugene Webb PhD
Author: In Search of Robin, So You Want to Blog.
It is that time of the
year when relationships bloom, heart's flutter and bride to be eyes light up
with vision's things, that sparkle.
In the print media,
electronic media, the Internet and just about everywhere else you look, there are
ads promising the best deal on that much needed and desired engagement ring.
Before you plunk down a
significant portion of your annual salary for an engagement ring here are a few
things to check out.
First take a look at
the number of engagement rings for sale on line.
I am not suggesting you
buy one on line, although what she does not know probably won’t hurt her, but
the real question is. Where did all those rings come from? The answer is they
were bought by idiots who got caught up in the Diamonds are forever marketing ploy,
and things did not go well. They are now for sale and usually NOT by the original
buyer.
As one who has had a
number of engagement and wedding rings end up in a pawn shop case, the return
on your investment is really poor. Example: a lovely blonde who pawned her(our)
engagement rings (worth several thousand dollars) to make a $200 car payment. I
know she was upset the wedding was off, but if she had called I would have
probably made the car payment for her.
The whole engagement
ring thing started in the late 1930’s as a marketing effort to kick start
diamond sales. Since nothing says I love you like a diamond and diamonds are forever
resonate, guys have been on the hook for ever larger upfront investments in
their matrimonial future.
That is kind of
interesting given that fact that according to the American Psychological
Association 50% of marriages end up in divorce, and subsequent marriages are
more likely to fail even if the engagement ring is bigger.
So, if she is sending
you all those signals about getting married and suggesting an engagement (read
that I want a ring) set down and have a long serious talk.
Right now, the
“recommended” amount you should spend on an engagement ring is two months’
salary.
If you make $60,000
dollars per year that’s $5,000/per month or about $10,000 for a ring.
If you make $100,000
per year that is about $8333/month or about $16,700 for the ring.
These days you can
finance that amount for up to eight years, and that number is interesting
because the average marriage in the United states lasts about 8.2 years.
Think about your
student loan. If that upsets you, think about how you will feel five or six
years into a marriage that is slipping away, and you still have few years to go
pay off what got you into all of this.
So, remember all this
engagement and to some degree wedding ring stuff is a marketing creation of
people who dig crap up out of the ground, polish it up, claim it is their own,
establish outlandish prices in a closed market and take advantage of your situation.
The bottom line on all
of this engagement ring hoopla, is it gives your beloved a symbol to wave about
in the faces of her less fortunate friends who are still looking forward to reeling
in a “ring” of their own.
See From BRIDES by
Elizabeth Mitchel, 18 Things to Do as Soon as You Get Engaged
If a ring costing 20% or
more of your annual salary is a required pre-commitment of endearing love do a
little research, have a serious conversation with your partner and remember this:
diamonds are not forever: they're just expensive.
E-mail Doc at mail to: dr.gwebb@yahoo.com or send me a Facebook (E. Eugene Webb) Friend request. Like or share on Facebook and follow me on TWITTER @DOC ON THE BAY.
See Doc's Photo Gallery at Bay Post Photos.
Disclosures:
Contributor to: Rick
Scott for Senate
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